September 27, 2022

Episode 16: Radical Change
Jonathan Brill

Effective innovation is not just about maximizing your optionality, but also about maximizing your potential.

Radical Change

by Jonathan Brill | Episode 16 (47:38)



Jonathan Brill is a radical change agent who writes, speaks, and advises companies on how to create, manage, and leverage change to their advantage. An expert on technology innovation and strategic foresight, Brill is a leading business futurist.

Harvard Business Review recently called Brill “the world’s leading transformation architect.” His visionary, yet pragmatic approach to the future is based on years as the Global Futurist at HP where he directed long-term strategy and planning. He is currently the Managing Director of The Center for Radical Change, the Senior Fellow at HBR’s China New Growth Institute, and Board Advisor at Frost & Sullivan, one of the world’s largest market intelligence firms, with offices in 46 countries.

He is the author of Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change (McGraw-Hill), the #2 economics bestseller in China. The Economist called it “a very important book for managers,” and Adam Grant called it “an actionable framework for driving change instead of being blindsided by it.” Brill has taught the techniques in it to over 27,000 executives, from startups to the Fortune 500 to the U.S. Secret Service.

Inc. magazine called Brill “A Silicon Valley legend” because his innovation consultancies developed over 350 products and generated over $27B USD for clients like Samsung, Microsoft, Verizon, PepsiCo, and the U.S. government. These projects have ranged from AI, search engines, and metaverse technologies to theme park rides, the U.S. Pavilion at the 2015 World’s Fair (Expo Milano), and Taco Bell’s Gordita.

He holds a degree in industrial design from Pratt Institute, spent years as a research consultant to the MIT Media Lab, and took management training at Stanford Business School.


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